- In May and June, 141 brands, including major banks and blue chip advertisers, supported unreliable artificial intelligence-generated news and information (UAINs) websites through the funneling of programmatic advertising dollars to these sites, according to a study by NewsGuard.
- Most of the advertisements were placed by Google, per the report, and the number of UAINs tracked by NewsGuard grew from 49 to 217 in a month.
- Because the ads were generated programmatically, they were placed automatically regardless of the nature of the platform, meaning advertisers may be unaware their content is appearing on such websites, according to NewsGuard.
